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~person:"Homburg, Christian"
~person:"Kirchgeorg, Manfred"
~subject:"Branche"
~subject:"Strategic management"
~type_genre:"Case study"
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
2005
-
5., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536820
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2
Marktorientiertes Umweltmanagement : Konzeption, Strategie, Implementierung; mit Praxisfällen
Meffert, Heribert
;
Kirchgeorg, Manfred
-
1998
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014273676
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