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~person:"Homburg, Christian"
~person:"Kirchgeorg, Manfred"
~subject:"Erfolgsfaktor"
~subject:"Pricing strategy"
~type_genre:"Working Paper"
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Erfolgsfaktor
Pricing strategy
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22
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22
Beziehungsmarketing
16
Relationship marketing
16
Estimation
10
Schätzung
10
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8
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8
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7
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7
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7
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7
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6
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Homburg, Christian
Kirchgeorg, Manfred
Fritz, Wolfgang
7
Hunold, Matthias
7
Bergemann, Dirk
6
Bonatti, Alessandro
6
Dubois, Pierre
6
Muthers, Johannes
6
Bonnet, Céline
5
Jeon, Doh-Shin
5
Laussel, Didier
5
Long, Ngo Van
5
Spann, Martin
5
Huber, Frank
4
Loginova, Oksana
4
Menicucci, Domenico
4
Mortimer, Julie Holland
4
Pouyet, Jérôme
4
Reisinger, Markus
4
Resende, Joana
4
Schlippenbach, Vanessa von
4
Schmidt, Klaus M.
4
Shelegia, Sandro
4
Sárváry, Miklós
4
Armstrong, Mark
3
Baake, Pio
3
Bauer, Hans H.
3
Belleflamme, Paul
3
Bühler, Stefan
3
Cui, Yao
3
Diaw, Khaled
3
Farm, Ante
3
Gabszewicz, Jean Jaskold
3
Heinzel, Joachim
3
Ihl, Christoph
3
Inderst, Roman
3
Janssen, Aljoscha
3
Levy, Daniel C.
3
Macchiavello, Rocco
3
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3
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Series: Management know-how / M
1
Source
All
ECONIS (ZBW)
6
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1
Cooperation between
marketing
and sales : a neglected interface
Homburg, Christian
;
Jensen, Ove
;
Klarmann, Martin
-
2007
Persistent link: https://www.econbiz.de/10003516870
Saved in:
2
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008933750
Saved in:
3
The thought worlds of
marketing
and sales : which differences make a difference?
Homburg, Christian
;
Jensen, Ove
-
2007
Persistent link: https://www.econbiz.de/10003427950
Saved in:
4
Kann Kundenzufriedenheit negative Reaktionen auf Preiserhöhungen abschwächen?
Homburg, Christian
;
Koschate, Nicole
-
2003
Persistent link: https://www.econbiz.de/10002450249
Saved in:
5
Opposites attract, but similarity works : a study of interorganizational similarity in
marketing
channels
Homburg, Christian
;
Faßnacht, Martin
;
Schneider, Janna
-
2002
Persistent link: https://www.econbiz.de/10001762968
Saved in:
6
Marktorientierte Unternehmensführung und ihre Erfolgsauswirkungen : eine empirische Untersuchung
Homburg, Christian
;
Becker, Jan
-
2000
Persistent link: https://www.econbiz.de/10001659910
Saved in:
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