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~person:"Homburg, Christian"
~person:"Kleinaltenkamp, Michael"
~subject:"Kundenorientierung"
~subject:"Kundenwert"
~subject:"Vertrieb"
~type_genre:"Conference proceedings"
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Kundenorientierung
Kundenwert
Vertrieb
00.09.1995
1
B-to-B-Marketing
1
Beschaffung
1
Beziehungsmarketing
1
Bundling strategy
1
Business-to-business marketing
1
Deutschland
1
Direktmarketing
1
Germany
1
Leistungsbündel
1
Lieferantenmanagement
1
Marketing management
1
Marketingmanagement
1
Procurement
1
Relationship marketing
1
Supplier relationship management
1
Theorie
1
Theory
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Homburg, Christian
Kleinaltenkamp, Michael
Meffert, Heribert
2
Ackermann, Karl-Friedrich
1
Backhaus, Klaus
1
Baxmann, Ulf G.
1
Becker, Jörg
1
Binckebanck, Lars
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Fließ, Sabine
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1
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1
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1
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1
Lender, Friedwart
1
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1
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1
Pfohl, Hans-Christian
1
Pohl, Hans
1
Reichmann, Thomas
1
Risak, Johann
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Semerkova, L. N.
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ECONIS (ZBW)
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Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
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