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~person:"Homburg, Christian"
~person:"Mattila, Anna S."
~subject:"Consumer behaviour"
~subject:"Marktforschung"
~subject:"Relationship marketing"
~type_genre:"Textbook"
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Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas
(
ed.
);
Homburg, Christian
(
contributor
)
-
2000
-
2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001434330
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