Wirtz, Jochen; Mattila, Anna S. - In: Journal of Services Marketing 17 (2003) 7, pp. 649-665
/service category. Previous research provides support for a conceptual distinction between self‐assessed or subjective knowledge and … objective knowledge. Yet relatively little is known about the impact of these two knowledge types on consumers’ pre … objective knowledge on choosing a physician practicing traditional Chinese medicine, and on remaining loyal to the chosen …