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~person:"Homburg, Christian"
~person:"Proeller, Michael"
~subject:"Entwicklungsländer"
~subject:"Vertriebskosten"
~subject:"Werbewirkung"
~type_genre:"Thesis"
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Entwicklungsländer
Vertriebskosten
Werbewirkung
Distribution costs
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Marketing
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Controlling
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Cost accounting
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Deutschland
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Germany
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Information behaviour
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Homburg, Christian
Proeller, Michael
Balmer, Bernhard W.
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Burstein, Ariel T.
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Daum, Daniel
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Doppler, Christian
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Endtmann, Heike
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Glaser, Katja
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Hermann, Uwe
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Heuer, Kai
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Heuer, Kai R.
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Karlshaus, Jan Thido
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Karlsson, Elisabeth
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Kovacs, Eugene Joseph
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Kämmerer, Christian
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Lischka, Andreas
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Reckenfelderbäumer, Martin
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Schmieder, Hartmut
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Schneider, Lars Oliver
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Sonnenberg, Marcus
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Weigand, Christoph
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Witt, Martin
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Die Nutzung von Kostenrechnungsinformationen im Marketing : Bestandsaufnahme, Determinanten und Erfolgsauswirkungen
Karlshaus, Jan Thido
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2000
Persistent link: https://www.econbiz.de/10001480793
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Konzipierung und Einführung eines Vertriebs-Controlling-Systems
Proeller, Michael
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1996
Persistent link: https://www.econbiz.de/10000956000
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