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~person:"Homburg, Christian"
~person:"Rudolph, Bettina"
~subject:"Brand management"
~subject:"Europe"
~subject:"Procurement"
~subject:"Theorie"
~type_genre:"Hochschulschrift"
~type_genre:"Sammelwerk"
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Brand management
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Homburg, Christian
Rudolph, Bettina
Kleinaltenkamp, Michael
10
Claßen, Matthias
3
Nolte, Philipp Johannes
3
Plinke, Wulff
3
Baumgarth, Carsten
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Bausback, Nadine
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Richter, Markus
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2
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2
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Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
2
Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
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