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~person:"Homburg, Christian"
~person:"Wolf, Cornelia"
~subject:"Konsumentenverhalten"
~type_genre:"Arbeitspapier"
~type_genre:"Non-commercial literature"
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Konsumentenverhalten
Beschwerdemanagement
9
Complaint management
9
Beziehungsmarketing
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Deutschland
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Germany
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Relationship marketing
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Kundenzufriedenheit
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1992-2002
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Bank marketing
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Bundesverband Deutscher Banken
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Consumer behaviour
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Customer analysis
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Market research
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Multi-level analysis
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Service management
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Theorie
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Theory
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USA
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customer loyalty
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Homburg, Christian
Wolf, Cornelia
Gelbrich, Katja
3
Roschk, Holger
3
Zaugg, Alexandra Daniela
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Fürst, Andreas
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
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ECONIS (ZBW)
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Beschwerdeverhalten und Beschwerdemanagement : eine Bestandsaufnahme der Forschung und Agenda für die Zukunft
Homburg, Christian
;
Fürst, Andreas
-
2006
Persistent link: https://www.econbiz.de/10003371975
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2
How organizational complaint handling: drives customer loyalty : an analysis of the mechanistic and the organic approach
Homburg, Christian
;
Fürst, Andreas
-
2005
Persistent link: https://www.econbiz.de/10002897805
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