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~person:"Homburg, Christian"
~source:"econis"
~subject:"Innovation"
~subject:"Supplier relationship management"
~subject:"Theorie"
~type:"book"
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Innovation
Supplier relationship management
Theorie
B-to-B-Marketing
5
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5
Deutschland
4
Germany
4
Business-to-Business-Marketing
3
Lieferantenmanagement
3
Brand image
2
Brand management
2
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Arbeitszufriedenheit
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Causality analysis
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Economics of information
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Homburg, Christian
Kleinaltenkamp, Michael
15
Backhaus, Klaus
11
Jacob, Frank
5
Alexander, Ralph S.
4
Cross, James S.
4
Geile, Andrea
4
Kliche, Mario
4
Pepels, Werner
4
Pförtsch, Waldemar A.
4
Werani, Thomas
4
Brennan, Ross
3
Canning, Louise
3
Claßen, Matthias
3
Fließ, Sabine
3
Hill, Richard M.
3
Hüttner, Manfred
3
Krause, Juliane
3
McDowell, Raymond
3
Plinke, Wulff
3
Redbooks, IBM
3
Schallmo, Daniel
3
Schoenherr, Tobias
3
Sridhar, Shrihari
3
Strothmann, Karl-Heinz
3
Voeth, Markus
3
Woźniak-Cichuta, Monika
3
Albers, Sönke
2
Baaken, Thomas
2
Bhalla, Gaurav
2
Blythe, Jim
2
Boha, Julian
2
Böttcher, Markus
2
Büschken, Joachim
2
Cantù, Chiara
2
Chisnall, Peter M.
2
Danzinger, Frank
2
Douven, Salima S.
2
Echtelt, Ferrie E. A. van
2
Falkenreck, Christine
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Gabler Edition Wissenschaft
1
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ECONIS (ZBW)
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Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
2
Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
Saved in:
3
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
Saved in:
4
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
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