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~person:"Homburg, Christian"
~subject:"Deutschland"
~subject:"Lieferantenmanagement"
~type_genre:"Article in journal"
~type_genre:"Übersichtsarbeit"
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Deutschland
Lieferantenmanagement
Beziehungsmarketing
29
Relationship marketing
29
Theorie
9
Theory
9
Germany
8
Consumer behaviour
7
Konsumentenverhalten
7
Salespeople
5
Supplier relationship management
5
Verkaufspersonal
5
Customer satisfaction
4
Erfolgsfaktor
4
Kundenzufriedenheit
4
Success factor
4
Arbeitszufriedenheit
3
Job satisfaction
3
Marketing management
3
Marketingmanagement
3
B-to-B-Marketing
2
Business-to-business marketing
2
Dienstleistungsqualität
2
Empirical method
2
Empirische Methode
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Employee retention
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Leistungsmotivation
2
Mitarbeiterbindung
2
Multinationales Unternehmen
2
Perception
2
Service quality
2
Transnational corporation
2
Wahrnehmung
2
Work motivation
2
business-to-business marketing
2
Ausländische Tochtergesellschaft
1
Berichtswesen
1
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1
Beschwerdemanagement
1
Brand experience
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Article in journal
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11
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Graue Literatur
11
Non-commercial literature
11
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11
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English
6
German
5
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Homburg, Christian
Svensson, Göran
22
Naudé, Peter
10
Mostert, Pierre
9
Casidy, Riza
8
Herrmann, Andreas
8
Huber, Frank
8
La Rocca, Antonella
8
Friend, Scott B.
7
Gil Saura, Irene
7
Keränen, Joona
7
Mysen, Tore
7
Palmatier, Robert W.
7
Walsh, Gianfranco
7
Aykol, Bilge
6
Bruhn, Manfred
6
Henneberg, Stephan
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Scheer, Lisa K.
6
Snehota, Ivan
6
Wang, Yonggui
6
Eggert, Andreas
5
Evanschitzky, Heiner
5
Folse, Judith Anne Garretson
5
Gligor, David M.
5
Guo, Chiquan
5
Huang, Ying
5
Ivens, Björn Sven
5
Lacoste, Sylvie
5
Leonidou, Leonidas C.
5
Prior, Daniel D.
5
Roberts-Lombard, Mornay
5
Schwepker, Charles H. <Jr.>
5
Sharma, Piyush
5
Thaichon, Park
5
Ulaga, Wolfgang
5
Wang, Yong Jian
5
Zhang, Chuang
5
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Published in...
All
Journal of marketing
4
Marketing : ZFP ; journal of research and management
3
Die Betriebswirtschaft : DBW
2
Journal of the Academy of Marketing Science
2
Source
All
ECONIS (ZBW)
11
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1
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
2
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
3
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
4
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
Saved in:
5
On the importance of complaint handling design : a multi-level analysis of the impact in specific complaint situations
Homburg, Christian
;
Fürst, Andreas
;
Koschate, Nicole
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 265-287
Persistent link: https://www.econbiz.de/10003986008
Saved in:
6
Social identity and the service-profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10003820595
Saved in:
7
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
Saved in:
8
Einflussgrößen des Kundenrückgewinnungserfolgs : theoretische Betrachtung und empirische Befunde im Dienstleistungsbereich
Homburg, Christian
;
Sieben, Frank
;
Stock-Homburg, Ruth
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10001925653
Saved in:
9
Die Qualität internationaler Geschäftsbeziehungen : theoretische Überlegungen und empirische Befunde
Homburg, Christian
;
Kiedaisch, Ingo
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10001352990
Saved in:
10
Führungsverhalten als Einflussgröße der Kundenorientierung von Mitarbeitern : ein dreidimensionales Konzept
Homburg, Christian
;
Stock, Ruth
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
2
,
pp. 123-137
Persistent link: https://www.econbiz.de/10001675499
Saved in:
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