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~person:"Homburg, Christian"
~subject:"Investitionsgütermarketing"
~subject:"Theorie"
~subject:"Theory"
~type_genre:"Thesis"
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Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
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