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~person:"Homburg, Christian"
~subject:"Markenführung"
~type_genre:"Graue Literatur"
~type_genre:"Thesis"
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Markenführung
B-to-B-Marketing
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Business-to-business marketing
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Deutschland
3
Germany
3
Brand image
2
Brand management
2
Bundling strategy
2
Erfolgsfaktor
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Leistungsbündel
2
Lieferantenmanagement
2
Markenimage
2
Success factor
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Supplier relationship management
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Arbeitszufriedenheit
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Befragung
1
Beziehungsmarketing
1
Brand
1
Business-to-Business-Marketing
1
Causality analysis
1
Customer satisfaction
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Economics of information
1
Estimation
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Firm performance
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Industrieprodukt
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Informationsökonomik
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Interview
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Job satisfaction
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Kausalanalyse
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Kundenzufriedenheit
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Markenartikel
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Markenpolitik
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Relationship marketing
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Salespeople
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Schätzung
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Theorie
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Theory
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Unternehmenserfolg
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Homburg, Christian
Burmann, Christoph
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Bausback, Nadine
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Kemper, Anne Christin
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Krause, Juliane
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Richter, Markus
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Schmitt, Jens
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Bartikowski, Boris
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Bauer, Hans H.
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Beuk, Frederik
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Binckebanck, Lars
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Donnevert, Tobias
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Douven, Salima S.
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Ermer, Beatrice
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Geerdes, Christian
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Germelmann, Class Christian
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Glusk, Nicola
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Harder, Frauke
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Havenstein, Moritz
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Hoz-Klemme, Assaf
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Jungmann, Steffen
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Klarmann, Martin
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Langhof, Lars André
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Linder, Christian
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Luczak, Cheryl Ann
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Maier, Florian
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Mayer, Dorith
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Merkel, Jan
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Peuser, Martina-Maria
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Pförtsch, Waldemar A.
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Schultheiss, Björn
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Sitte, Gerald
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Gabler Edition Wissenschaft
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
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Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
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