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~person:"Homburg, Christian"
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Außendienst
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Field sales force
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Betriebsklima
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Boundary spanner
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Computer-assisted marketing
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Homburg, Christian
Albers, Sönke
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Krafft, Manfred
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Fredebeul-Krein, Tobias
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Wieseke, Jan
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Lam, Son K.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
2
When salespeople harbor negative stereotypes of their corporate headquarters : how harmful is it and how can it be avoided
Homburg, Christian
;
Wieseke, Jan
;
Lukas, Bryan A.
; …
-
2010
Persistent link: https://www.econbiz.de/10008933748
Saved in:
3
If one steps out of the Phalanx : analyzing leaders' influence on sales force automation adoption with a quadratic dataset
Homburg, Christian
;
Wieseke, Jan
;
Kühnl, Christina
-
2009
Persistent link: https://www.econbiz.de/10003893570
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