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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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Statistische Grundlagen der Datenanalyse
Homburg, Christian
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Klarmann, Martin
;
Krohmer, Harley
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 213-239)
.
2008
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