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Honal, Andreas
Lembke, Gerald
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Die digitale Transformation als Treiber digitaler Markenführung
Lembke, Gerald
;
Honal, Andreas
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
1
,
pp. 62-69
Persistent link: https://www.econbiz.de/10010494837
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