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~person:"Hong, Cheng"
~person:"McDonnell, Mary-Hunter"
~subject:"Boycott"
~subject:"Corporate Social Responsibility"
~subject:"Social movement"
~type_genre:"Aufsatz in Zeitschrift"
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Hong, Cheng
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Asmat Nizam Abdul Talib
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Will consumers silence themselves when brands speak up about sociopolitical issues? : applying the spiral of silence theory to consumer boycott and buycott behaviors
Hong, Cheng
;
Li, Cong
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10012498324
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2
Take a stand or keep your seat : board turnover after social movement boycotts
McDonnell, Mary-Hunter
;
Cobb, J. Adam
- In:
Academy of Management journal : AMJ
63
(
2020
)
4
,
pp. 1028-1053
Persistent link: https://www.econbiz.de/10012300940
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