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~person:"Hong, Soonkwan"
~subject:"Internet marketing"
~subject:"Social web"
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Internet marketing
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Hong, Soonkwan
Loureiro, Sandra Maria Correia
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Martínez-López, Francisco J.
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Burmann, Christoph
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Cova, Bernard
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Gázquez-Abad, Juan Carlos
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Ko, Eunju
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Bang, Nguyen
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Bernritter, Stefan F.
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Bilro, Ricardo Godinho
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Brandão, Amélia Maria Pinto da Cunha
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Dou, Wenyu
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Guzman, Francisco
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Jahn, Benedikt
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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