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Hoonsopon, Danupol
Boh, Wai Fong
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The effect of reference groups on purchase intention : evidence in distinct types of shoppers and product involvement
Hoonsopon, Danupol
;
Wilert Puriwat
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 157-164
Persistent link: https://www.econbiz.de/10011527551
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