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~person:"Horbel, Chris"
~person:"Jonas, Julia M."
~person:"Saviano, Marialuisa"
~type_genre:"Book section"
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Service-Dominant Logic
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Service-dominant logic
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Dienstleistungsmarketing
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Horbel, Chris
Jonas, Julia M.
Saviano, Marialuisa
Vargo, Stephen L.
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Lusch, Robert F.
7
Akaka, Melissa Archpru
4
Edvardsson, Bo
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Barile, Sergio
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Brodie, Roderick J.
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Böhmann, Tilo
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Handbook of research on retailer-consumer relationship development
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Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
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ECONIS (ZBW)
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A new systems perspective in retail service marketing
Barile, Sergio
;
Saviano, Marialuisa
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 197-218)
.
2014
Persistent link: https://www.econbiz.de/10010379305
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2
Resource integration and value co-creation in cultural heritage management
Barile, Sergio
;
Saviano, Marialuisa
- In:
Handbook of research on management of cultural products …
,
(pp. 58-82)
.
2014
Persistent link: https://www.econbiz.de/10010348396
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3
Identifikation und Ko-Kreation von Werten im Non-Profit-Bereich : eine videografische Untersuchung am Beispiel von Blutspenden
Horbel, Chris
- In:
Theorie und Praxis des Dienstleistungsmarketing : …
,
(pp. 51-73)
.
2013
Persistent link: https://www.econbiz.de/10009759352
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