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Horvat, Sandra
Fudurić, Morana
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Fuduric, Morana
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Malthouse, Edward C.
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Journal of business research : JBR
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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ECONIS (ZBW)
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Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
2
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
3
Challenging the status quo in marketing research
Ozretić Došen, Đurđana
;
Fuduric, Morana
;
Horvat, Sandra
- In:
Journal of business research : JBR
143
(
2022
),
pp. 294-297
Persistent link: https://www.econbiz.de/10013194537
Saved in:
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