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Horx, Matthias
Baumann, Stefan
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Markenartikel : das Magazin für Markenführung
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Trendgestützte Markenführung: Management by values
Horx, Matthias
;
Baumann, Stefan
- In:
Markenartikel : das Magazin für Markenführung
58
(
1996
)
7
,
pp. 292-295
Persistent link: https://www.econbiz.de/10006590542
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