Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh S. - Graduate School of Business, Stanford University - 2014
We investigate the effect of social media content on customer engagement using a large-scale field study on Facebook. We content-code more than 100,000 unique messages across 800 companies engaging with users on Facebook using a combination of Amazon Mechanical Turk and state-of-the-art Natural...