Islam, Md. Rabiul; Hossain, Syed Zabid - In: Asian journal of sustainability and social responsibility 4 (2019) 3, pp. 1-20
Creating shared value is the opportunity driven approach of business entities to benefit the less addressed segment of … (PCBs) in Bangladesh are creating shared value (a popular concept developed by ([Porter ME, Kramer MR], [The big idea …: creating shared value; how to reinvent capitalism-and unleash a wave of innovation and growth], [2011])) through reviewing the …