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Hou, Zhe
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Consumer use intention of online financial products: the Yuebao example
Xia, Huosong
;
Hou, Zhe
- In:
Financial Innovation
2
(
2016
)
18
,
pp. 1-12
Drawing on a valence framework and
innovation
diffusion
theory
, this study examines Yuebao deployment to model …
Persistent link: https://www.econbiz.de/10011808229
Saved in:
2
Consumer use intention of online financial products : the Yuebao example
Xia, Huosong
;
Hou, Zhe
- In:
Financial innovation : FIN
2
(
2016
)
18
,
pp. 1-12
Drawing on a valence framework and
innovation
diffusion
theory
, this study examines Yuebao deployment to model …
Persistent link: https://www.econbiz.de/10011590230
Saved in:
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