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~person:"Houston, Franklin S."
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Werbungsbetrieb
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Houston, Franklin S.
Weiss, Doyle L.
15
Kanetkar, Vinay
3
Weiss, Doyle L
3
Chen, Youhua
2
Weinberg, Charles B.
2
Windal, Pierre
2
Cheng, Kah Kee
1
Houston, Franklin S
1
Moskowitz, Herbert
1
Pinkam, Lydia E.
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Reibstein, David J
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Decision sciences : DS
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Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia
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The journal of business : B
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1
Measuring the effects of brand loyalty behavior
Weiss, Doyle L.
;
Houston, Franklin S.
- In:
Journal of business administration : publication of the …
6
(
1974
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10002998911
Saved in:
2
The periodic pain of Lydia E. Pinkam
Weiss, Doyle L.
;
Houston, Franklin S.
;
Windal, Pierre
- In:
The journal of business : B
51
(
1978
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10002998923
Saved in:
3
An analysis of competitive market behavior
Houston, Franklin S.
;
Weiss, Doyle L.
- In:
Journal of marketing research : JMR
11
(
1974
)
2
,
pp. 151-155
Persistent link: https://www.econbiz.de/10002963303
Saved in:
4
Cumulative advertising effects : the role of serial correlation
Houston, Franklin S.
;
Weiss, Doyle L.
- In:
Decision sciences : DS
6
(
1975
),
pp. 471-481
Persistent link: https://www.econbiz.de/10002963312
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