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~person:"Hoyer, Wayne D."
~person:"Solomon, Michael R."
~source:"econis"
~subject:"Theorie"
~subject:"Theory"
~type_genre:"Sammlung"
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The fourth P: advertising and personal selling
Jacoby, Jacob
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Solomon, Michael R.
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Mick, David Glen
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2015
Persistent link: https://www.econbiz.de/10011444692
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