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~person:"Hruschka, Harald"
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Search: subject:"Consumer behaviour"
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Consumer behaviour
31
Konsumentenverhalten
31
Theorie
25
Theory
25
Market research
16
Marktforschung
16
Brand
12
Markenartikel
12
Logit model
10
Logit-Modell
10
Neural networks
8
Neuronale Netze
8
Deutschland
7
Estimation
7
Germany
7
Multivariate Analyse
7
Multivariate analysis
7
Schätzung
7
Market basket analysis
5
Customer analysis
4
Kundenanalyse
4
Marketing
4
Preis
4
Price
4
Retail assortment
4
Retailing
4
Sortiment
4
Artificial intelligence
3
Einzelhandel
3
Künstliche Intelligenz
3
Preis-Absatz-Funktion
3
Price response function
3
Probit model
3
Probit-Modell
3
Retail trade
3
market basket analysis
3
Erwartungsbildung
2
Expectation formation
2
Multicategory choice
2
Multivariate logit model
2
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9
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English
25
German
6
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Hruschka, Harald
Han, Heesup
119
Belk, Russell W.
115
Mattila, Anna S.
105
Grunert, Klaus G.
101
Phau, Ian
101
Huber, Frank
89
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Herrmann, Andreas
81
Bauer, Hans H.
80
Gierl, Heribert
79
Khare, Arpita
78
Wiedmann, Klaus-Peter
78
Sheth, Jagdish N.
77
Usman, Osly
76
Grewal, Dhruv
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Agarwal, Sumit
65
Laroche, Michel
65
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Walsh, Gianfranco
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Thøgersen, John
55
Pelsmacker, Patrick de
54
Rajagopal
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
52
Diamantopoulos, Adamantios
51
Rock, Bram de
51
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Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
9
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
OR spectrum : quantitative approaches in management
3
Journal of business economics : JBE
2
Journal of forecasting
2
Review of managerial science : RMS
2
Review of marketing science
2
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Operations-Research-Spektrum : Zeitschrift der Gesellschaft für Operations Research
1
Schmalenbach business review : sbr
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ECONIS (ZBW)
31
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31
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1
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
2
Relevance of dynamic variables in multicategory choice models
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 109-133
Persistent link: https://www.econbiz.de/10014519162
Saved in:
3
Analyzing joint brand purchases by conditional restricted Boltzmann machines
Hruschka, Harald
- In:
Review of managerial science : RMS
16
(
2022
)
4
,
pp. 1117-1145
Persistent link: https://www.econbiz.de/10013191697
Saved in:
4
Interdependences of products in market baskets : comparing the conditional restricted Boltzmann machine to the multivariate logit model
Hruschka, Harald
- In:
Review of marketing science
19
(
2021
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012656896
Saved in:
5
Comparing unsupervised probabilistic machine learning methods for market basket analysis
Hruschka, Harald
- In:
Review of managerial science : RMS
15
(
2021
)
2
,
pp. 497-527
Persistent link: https://www.econbiz.de/10012489166
Saved in:
6
Hidden variable models for market basket data : statistical performance and managerial implications
Hruschka, Harald
-
2016
Persistent link: https://www.econbiz.de/10011576529
Saved in:
7
Analyzing the browsing basket : a latent interests-based segmentation tool
Schröder, Nadine
;
Falke, Andreas
;
Hruschka, Harald
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 181-197
Persistent link: https://www.econbiz.de/10012060967
Saved in:
8
Multicategory purchase incidence models for partitions of product categories
Hruschka, Harald
- In:
Journal of forecasting
36
(
2017
)
3
,
pp. 230-240
Persistent link: https://www.econbiz.de/10011729245
Saved in:
9
Analyzing the dependences of multi-category purchases on interactions of marketing variables
Hruschka, Harald
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011707331
Saved in:
10
A model of heterogeneous multicategory choice for market basket analysis
Dippold, Katrin
;
Hruschka, Harald
-
2011
Persistent link: https://www.econbiz.de/10009155406
Saved in:
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