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~person:"Hruschka, Harald"
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Search: subject_exact:"Verbraucherverhalten"
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Consumer behaviour
31
Konsumentenverhalten
31
Theorie
25
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25
Market research
16
Marktforschung
16
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12
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12
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Retailing
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Hruschka, Harald
Han, Heesup
115
Belk, Russell W.
114
Grunert, Klaus G.
96
Mattila, Anna S.
96
Huber, Frank
87
Lusk, Jayson L.
84
Phau, Ian
83
Wiedmann, Klaus-Peter
80
Bauer, Hans H.
79
Gierl, Heribert
78
Herrmann, Andreas
77
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
75
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Septianto, Felix
65
Wansink, Brian
64
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
52
Walsh, Gianfranco
52
Krishna, Aradhna
50
Rajagopal
50
Gröppel-Klein, Andrea
49
Hollebeek, Linda D.
48
Rock, Bram de
48
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Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
9
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
OR spectrum : quantitative approaches in management
3
Journal of business economics : JBE
2
Journal of forecasting
2
Review of managerial science : RMS
2
Review of marketing science
2
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Operations-Research-Spektrum : Zeitschrift der Gesellschaft für Operations Research
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ECONIS (ZBW)
31
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1
Relevance of dynamic variables in multicategory choice models
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 109-133
Persistent link: https://www.econbiz.de/10014519162
Saved in:
2
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
3
Analyzing joint brand purchases by conditional restricted Boltzmann machines
Hruschka, Harald
- In:
Review of managerial science : RMS
16
(
2022
)
4
,
pp. 1117-1145
Persistent link: https://www.econbiz.de/10013191697
Saved in:
4
Interdependences of products in market baskets : comparing the conditional restricted Boltzmann machine to the multivariate logit model
Hruschka, Harald
- In:
Review of marketing science
19
(
2021
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012656896
Saved in:
5
Comparing unsupervised probabilistic machine learning methods for market basket analysis
Hruschka, Harald
- In:
Review of managerial science : RMS
15
(
2021
)
2
,
pp. 497-527
Persistent link: https://www.econbiz.de/10012489166
Saved in:
6
Hidden variable models for market basket data : statistical performance and managerial implications
Hruschka, Harald
-
2016
Persistent link: https://www.econbiz.de/10011576529
Saved in:
7
Analyzing the browsing basket : a latent interests-based segmentation tool
Schröder, Nadine
;
Falke, Andreas
;
Hruschka, Harald
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 181-197
Persistent link: https://www.econbiz.de/10012060967
Saved in:
8
Multicategory purchase incidence models for partitions of product categories
Hruschka, Harald
- In:
Journal of forecasting
36
(
2017
)
3
,
pp. 230-240
Persistent link: https://www.econbiz.de/10011729245
Saved in:
9
Analyzing the dependences of multi-category purchases on interactions of marketing variables
Hruschka, Harald
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011707331
Saved in:
10
A model of heterogeneous multicategory choice for market basket analysis
Dippold, Katrin
;
Hruschka, Harald
-
2011
Persistent link: https://www.econbiz.de/10009155406
Saved in:
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