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Hsu, Maxwell K.
Abosedra, Salah S.
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International journal of advertising : the quarterly review of marketing communications
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Does advertising stimulate sales or mainly deliver signals? A multivariate analysis
Hsu, Maxwell K.
;
Darrat, Ali F.
;
Zhong, Maosen
; …
- In:
International journal of advertising : the quarterly …
21
(
2002
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10008119043
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