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~person:"Huang, Chao-Chin"
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Beziehungsmarketing
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Brand image
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Brand loyalty
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Konsumentenverhalten
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Markenartikel
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brand loyalty
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Huang, Chao-Chin
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Fang, Shih Chieh
3
Hyun, Sunghyup Sean
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Sarkar, Juhi Gahlot
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Abratt, Russell
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Ali, Rizwan
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Fang, Shyh-Rong
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Huang, Shyh-Ming
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Im, Holly Hyunjung
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Qu, Hailin
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Australian journal of management
1
Corporate reputation review
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
3
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A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
3
The impact of relational bonds on brand loyalty : the mediating effect of
brand
relationship
quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
Saved in:
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