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~person:"Huang, Lei"
~person:"Reynolds, Kristy E."
~subject:"Preismanagement"
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Journal of marketing theory and practice
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Price versus nice? : how unfavorable price comparisons help retain customers
Trifts, Valerie
;
Huang, Lei
;
Häubl, Gerald
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10009777322
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2
Buy now or buy later : the effects of scarcity and discounts on purchase decisions
Gabler, Colin B.
;
Reynolds, Kristy E.
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 441-455
Persistent link: https://www.econbiz.de/10010231841
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