Fu, Yan-Kai; Huang, Weilun; Liao, Chin-Nung - In: Tourism Review 75 (2020) 4, pp. 681-698
Purpose: The purpose of this paper is to evaluate the hotel selection problem of airlines for their hotel and airline alliance (HAA) to develop potential customers of airlines. This paper will propose a hybrid mathematics evaluation model to help airline to select an optimal hotel with both...