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~person:"Huang, Yunhui"
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Consumer behaviour
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Progress focus
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Subsequent task perseverance
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Task evaluation
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Huang, Yunhui
Lades, Leonhard K.
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Gong, Han
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Remaining focus increases task evaluation and future task perseverance
Huang, Yunhui
;
Jia, Yanli
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 251-263
Persistent link: https://www.econbiz.de/10012063327
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2
The minimal deviation effect : numbers just above a categorical boundary enhance consumer desire
Huang, Yunhui
;
Gong, Han
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 775-791
Persistent link: https://www.econbiz.de/10011951057
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