//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Huang, Zhimin"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
2
Lieferkette
2
Supply chain
2
Werbeplanung
2
Advertising
1
Co-op advertising
1
Decision analysis
1
Differential game
1
Dynamic marketing strategies
1
Game theory
1
Inter-firm cooperation
1
Preismanagement
1
Pricing strategy
1
Spieltheorie
1
Supply chain management
1
Unternehmenskooperation
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Handbuch
Mehrbändiges Werk
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
2
Author
All
Huang, Zhimin
Gierl, Heribert
6
Cheong, Yunjae
4
Kim, Kihan
4
Naik, Prasad A.
4
Esch, Franz-Rudolf
3
Fulgoni, Gian
3
Gou, Qinglong
3
Koncz, Julia
3
Koslow, Scott
3
Pelsmacker, Patrick de
3
Steffenhagen, Hartwig
3
Anderson, Simon P.
2
Bhatnagar, Namita
2
Brunner, Christian Boris
2
Chandra, Ambarish
2
Chang, Chun-tuan
2
Dahlén, Micael
2
Dens, Nathalie
2
Fairlie, Robin
2
Folse, Judith Anne Garretson
2
Goertz, Susanne
2
Grant, Ian
2
Halkias, Georgios
2
Heo, Jun
2
Ishigaki, Hiroaki
2
Kokkinaki, Flora
2
Mantrala, Murali K.
2
Martin, Brett A. S.
2
Martín Herrán, Guiomar
2
McKay-Nesbitt, Jane
2
McLeod, Charlotte
2
Peters, Kay
2
Petty, Ross D.
2
Reid, Leonard N.
2
Rossiter, John R.
2
Schimmelpfennig, Christian
2
Schultz, Don E.
2
Shen, Fuyuan
2
Sigué, Simon Pierre
2
more ...
less ...
Published in...
All
Dynamic games and applications : DGA
1
Omega : the international journal of management science
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cooperative Advertising with accrual rate in a dynamic supply chain
Zhang, Juan
;
Gou, Qinglong
;
Li, Susan
;
Huang, Zhimin
- In:
Dynamic games and applications : DGA
7
(
2017
)
1
,
pp. 112-130
Persistent link: https://www.econbiz.de/10011804955
Saved in:
2
Supply chain coordination through cooperative advertising with reference price effect
Zhang, Juan
;
Gou, Qinglong
;
Liang, Liang
;
Huang, Zhimin
- In:
Omega : the international journal of management science
41
(
2013
)
2
,
pp. 345-353
Persistent link: https://www.econbiz.de/10009682175
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->