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~person:"Huarng, Kun-Huang"
~person:"Leeflang, Peter"
~person:"Longbottom, David"
~person:"Naderer, Gabriele"
~person:"Verhoef, Peter C."
~subject:"Bewertung"
~subject:"Entscheidung"
~type:"article"
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Huarng, Kun-Huang
Leeflang, Peter
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Market sensing and qualitative research : context, philosophy, approach and strategy
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 9-19)
.
2017
Persistent link: https://www.econbiz.de/10011569740
Saved in:
2
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
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