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~person:"Huber, Frank"
~person:"Karjaluoto, Heikki"
~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
Kundenzufriedenheit
Mobile communications
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Mobilkommunikation
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4
Mobile marketing
4
Konsumentenverhalten
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2
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Confidence
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Huber, Frank
Karjaluoto, Heikki
Buse, Stephan
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Leppäniemi, Matti
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Handbook of research on mobile marketing management
1
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ECONIS (ZBW)
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The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
2
Sources of trust and consumers’ participation in permission-based mobile marketing
Karjaluoto, Heikki
;
Kautonen, Teemu
- In:
Handbook of research in mobile business : technical, …
,
(pp. 304-315)
.
2009
Persistent link: https://www.econbiz.de/10003940532
Saved in:
3
Factors affecting customers' willingness to receive mobile marketing
Leppäniemi, Matti
;
Karjaluoto, Heikki
;
Salo, Jari
; …
- In:
Advertising and communication : proceedings 4th …
,
(pp. 249-253)
.
2005
Persistent link: https://www.econbiz.de/10003353824
Saved in:
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