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~person:"Huber, Frank"
~person:"Koppelmann, Udo"
~person:"Pepels, Werner"
~subject:"Brand management"
~subject:"Product design"
~subject:"Produktmanagement"
~type_genre:"Graue Literatur"
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Huber, Frank
Koppelmann, Udo
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Emotion und Marke als Einflussfaktor der wahrgenommenen Preisfairness : eine theoretische und empirisch experimentelle Analyse
Huber, Frank
;
Vollhardt, Kai
;
Heußler, Tobias
-
2006
Persistent link: https://www.econbiz.de/10003297819
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