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~person:"Huber, Frank"
~person:"Malhotra, Naresh K."
~person:"Romaniuk, Jenni"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Market research"
~type_genre:"Glossary included"
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Huber, Frank
Malhotra, Naresh K.
Romaniuk, Jenni
Woodside, Arch G.
Hair, Joseph F.
8
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7
Ortinau, David J.
7
McDaniel, Carl D.
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Essentials of
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Malhotra, Naresh K.
;
Wills, Peter A.
-
2013
Persistent link: https://www.econbiz.de/10009739762
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