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~person:"Huber, Frank"
~person:"Malhotra, Naresh K."
~person:"Romaniuk, Jenni"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Market research"
~type_genre:"Mehrbändiges Werk"
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B-to-B-Marketing
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Marketing theory
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Marketingforschung
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Naresh K. Malhotra
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Huber, Frank
Malhotra, Naresh K.
Romaniuk, Jenni
Woodside, Arch G.
Petty, Ross D.
3
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De Chernatony, Leslie
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Heidenreich, Markus
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SAGE library in marketing
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ECONIS (ZBW)
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Fundamentals of
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Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
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