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~person:"Huber, Frank"
~source:"econis"
~subject:"Consumer behaviour"
~type_genre:"Aufsatzsammlung"
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Consumer behaviour
Beziehungsmarketing
2
Deutschland
2
Germany
2
Product management
2
Produktmanagement
2
Relationship marketing
2
Aktiebolaget Volvo
1
Automotive industry
1
Automotive market
1
Bayerische Motoren Werke
1
Brand management
1
Cost management
1
Customization
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Daimler-Benz-Aktiengesellschaft
1
Innovation management
1
Innovationsmanagement
1
Interface management
1
Kfz-Industrie
1
Kfz-Markt
1
Konsumentenverhalten
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Kostenmanagement
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Kraftfahrzeugindustrie
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Kundenbindung
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Kundenorientierung
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Market research
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Marktforschung
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Organisationsstruktur
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Produktentwicklung
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Produktgestaltung
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Produktionspolitik
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Produktqualität
1
Quality Function Deployment
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Huber, Frank
Hippner, Hajo
4
Wilde, Klaus D.
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Allgayer, Florian
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Bauer, Hans H.
2
Heidig, Wibke
2
Kalka, Jochen
2
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2
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2
Tomczak, Torsten
2
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1
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1
Amandeep Singh
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Hollebeek, Linda D.
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Holz, Alexandra
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Jacob, Frank
1
Jaziri, Dhouha
1
Jodl, Florian
1
Johnson, Michael D.
1
King, Ceridwyn
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ECONIS (ZBW)
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D.
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000640799
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