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~person:"Huber, Frank"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Brand
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Markenartikel
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Huber, Frank
Phau, Ian
21
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Dawes, John
17
Melewar, T. C.
17
Diamantopoulos, Adamantios
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Fetscherin, Marc
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Ko, Eunju
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Loureiro, Sandra Maria Correia
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Romaniuk, Jenni
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Sarkar, Juhi Gahlot
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Guzman, Francisco
12
De Chernatony, Leslie
11
Gierl, Heribert
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Veloutsou, Cleopatra
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Baumgarth, Carsten
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Christodoulides, George
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Ekinci, Yuksel
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Esch, Franz-Rudolf
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Johnson, Lester W.
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Merrilees, Bill
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Rahman, Zillur
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Roper, Stuart
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Trinh, Giang
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Brodie, Roderick J.
9
Burmann, Christoph
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9
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9
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9
Paul, Justin
9
Pitt, Leyland F.
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Die Betriebswirtschaft : DBW
1
Journal of business research : JBR
1
Marketing theory
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Psychology & marketing
1
The journal of product & brand management
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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1
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
2
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
3
Endorser age and stereotypes : consequences on brand age
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 207-215
Persistent link: https://www.econbiz.de/10009715047
Saved in:
4
When brands get branded
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
- In:
Marketing theory
9
(
2009
)
1
,
pp. 131-136
Persistent link: https://www.econbiz.de/10003826410
Saved in:
5
Persönliche und soziale Norm als Determinanten der Markenwahl : ein Erklärungsansatz auf Basis der neueren Einstellungs- und Kongruenztheorie
Huber, Stephanie
;
Herrmann, Andreas
;
Huber, Frank
- In:
Die Betriebswirtschaft : DBW
66
(
2006
)
3
,
pp. 345-365
Persistent link: https://www.econbiz.de/10003329950
Saved in:
6
Die Erfassung der Markentreue im Automobilmarkt mit loglinearen Modellen
Bauer, Hans H.
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
23
(
1994
)
9
,
pp. 434-439
Persistent link: https://www.econbiz.de/10001169698
Saved in:
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