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~person:"Huber, Frank"
~subject:"Customer value"
~type_genre:"Bibliografie"
~type_genre:"Graue Literatur"
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Customer value
Beziehungsmarketing
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Relationship marketing
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Huber, Frank
Mengen, Andreas
3
Aflaki, Sam
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Bauer, Hans H.
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Bayón, Tomás
2
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2
Graf, Albert
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Umsatztreiber Cross-Selling : eine empirische Analyse des Cross-Selling-Potenzials
Huber, Frank
;
Vollhardt, Kai
;
Vogel, Johannes
;
Keppler, …
-
2006
Persistent link: https://www.econbiz.de/10003324613
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2
Steuerung der Kundenloyalität : eine empirische Studie am Beispiel von Dienstleistungen
Huber, Frank
;
Vollhardt, Kai
;
Kressmann, Frank
-
2005
Persistent link: https://www.econbiz.de/10003290584
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