//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Huber, Frank"
~type_genre:"Book section"
~type_genre:"Übersichtsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Automotive industry
1
Consumer behaviour
1
Deutschland
1
Germany
1
Kfz-Industrie
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Book section
Übersichtsarbeit
Lehrbuch
10
Graue Literatur
9
Non-commercial literature
9
Textbook
9
Article in journal
3
Aufsatz in Zeitschrift
3
Arbeitspapier
1
Aufsatz im Buch
1
Working Paper
1
more ...
less ...
Language
All
German
1
Author
All
Huber, Frank
Bruhn, Manfred
22
Meffert, Heribert
17
Esch, Franz-Rudolf
14
Kirchgeorg, Manfred
10
Homburg, Christian
8
Kotler, Philip
8
Adeola, Ogechi
7
Bauer, Hans H.
7
Berndt, Ralph
7
Keller, Kevin Lane
7
Trommsdorff, Volker
7
Wiedmann, Klaus-Peter
7
Ahlert, Dieter
6
Carpenter, Gregory S.
6
Cova, Bernard
6
Meissner, Hans Günther
6
Pfeffermann, Nicole
6
Shankar, Venkatesh
6
Zanger, Cornelia
6
Ahlers, Grit Mareike
5
Belz, Christian
5
Diller, Hermann
5
Ergenzinger, Rudolf
5
Foroudi, Pantea
5
Hinson, Robert
5
Kleinaltenkamp, Michael
5
Kreutzer, Ralf T.
5
Krulis-Randa, Jan S.
5
Kumar, V.
5
Köhler, Richard
5
Nufer, Gerd
5
Pepels, Werner
5
Ratten, Vanessa
5
Schultz, Don E.
5
Siems, Florian
5
Vaih-Baur, Christina
5
Ahlert, Dorothee
4
Baumgarth, Carsten
4
Burmann, Christoph
4
Calder, Bobby J.
4
more ...
less ...
Published in...
All
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Guerilla-Marketing-Aktionen
Huber, Frank
;
Meyer, Frederik
;
Weihrauch, Andrea
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 151-169)
.
2011
Persistent link: https://www.econbiz.de/10009373456
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->