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~person:"Hubert, Marco"
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Neuroscience
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brand logos
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Hubert, Marco
Kenning, Peter
16
Riedl, René
14
Plassmann, Hilke
13
Davis, Fred D.
11
Hubert, Anita Mirja
10
Waldman, David A.
10
Lee, Nick
9
Senior, Carl
9
Balthazard, Pierre A.
8
Cerf, Moran
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Dimoka, Angelika
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Reimann, Martin
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Becker, William J.
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Ghadiri, Argang
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Léger, Pierre-Majorique
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6
Cropanzano, Russell
6
Gutjahr, Gert
6
Häusel, Hans-Georg
6
Lindebaum, Dirk
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Smidts, Ale
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Weber, Bernd
6
Karmarkar, Uma R.
5
Randolph, Adriane B.
5
Sanfey, Alan G.
5
Scheier, Christian
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Sánchez-Fernández, Juan
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Verbeke, Willem J. M. I.
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Zak, Paul J.
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Bechara, Antoine
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Boksem, Maarten A. S.
4
Borawska, Anna
4
Boyatzis, Richard E.
4
Butler, Michael J. R.
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Cavanaugh, J. Michael
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
2
Journal of economic psychology : research in economic psychology and behavioral economics
1
Management information systems : mis quarterly
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
It's about the process, not the result : an fMRI approach to explore the encoding of explicit and implicit price information
Linzmajer, Marc
;
Hubert, Anita Mirja
;
Hubert, Marco
- In:
Journal of economic psychology : research in economic …
86
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013252977
Saved in:
3
Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 47-55)
.
2010
Persistent link: https://www.econbiz.de/10003992348
Saved in:
4
Consumer Neuroscience : Anwendung und Nutzen neurowissenschaftlicher Mess- und Analysemethoden in der Konsumentenverhaltensforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 59-74)
.
2010
Persistent link: https://www.econbiz.de/10003992351
Saved in:
5
Are there neural gender differences in online trust? : an fMRI study on the perceived trusworthiness of eBay offers
Riedl, René
;
Hubert, Marco
;
Kenning, Peter
- In:
Management information systems : mis quarterly
34
(
2010
)
2
,
pp. 397-428
Persistent link: https://www.econbiz.de/10003982177
Saved in:
6
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
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