Huck, Steffen (contributor); … - 2007
Reputation:
A First Experimental Investigation
Steffen Huck, Gabriele K. Lünser,
Jean-Robert Tyran …-2461 (online)
Consumer networks and firm reputation:
A first experimental investigation
STEFFEN HUCK, GABRIELE K. LÜNSER … that such information exchange fosters
firms' incentives for reputation building and, thus, enhances trust and efficiency …