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~person:"Hudders, Liselot"
~person:"Naderer, Brigitte"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Product placement"
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Advertising effects
Markenimage
Product placement
Consumer behaviour
37
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37
Werbewirkung
20
Advertising
14
Children
14
Kinder
14
Werbung
14
Product Placement
9
Brand image
8
Internet marketing
8
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8
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children
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persuasion knowledge
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Hudders, Liselot
Naderer, Brigitte
Phau, Ian
35
Gierl, Heribert
31
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
28
Huber, Frank
27
Septianto, Felix
27
Pelsmacker, Patrick de
26
Dens, Nathalie
22
Usman, Osly
22
Han, Heesup
20
Japutra, Arnold
19
Bang, Nguyen
18
Guzman, Francisco
18
Melewar, T. C.
18
Bauer, Hans H.
17
Pauwels, Koen
17
Sarkar, Abhigyan
17
Torres, Ivonne M.
17
Zúñiga, Miguel Ángel
17
Diehl, Sandra
16
Eisend, Martin
15
Ekinci, Yuksel
15
Esch, Franz-Rudolf
15
Reijmersdal, Eva A. van
15
Hollebeek, Linda D.
14
Jang, Soocheong
14
Muehling, Darrel D.
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Yoon, Sukki
14
Bang Nguyen Viet
13
Burmann, Christoph
13
Das, Gopal
13
MacInnis, Deborah J.
13
Matthes, Jörg
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Veloutsou, Cleopatra
13
Choi, Yung Kyun
12
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Springer Fachmedien Wiesbaden
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International journal of advertising : the review of marketing communications
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of consumer behaviour : an international research review
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of fashion marketing and management
2
European journal of marketing : EJM
1
Journal of advertising
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
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ECONIS (ZBW)
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1
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
2
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
3
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
4
Luxury influencer marketing and subjective well-being : how influencers' flaunting of luxuries impacts evaluations of the self and the endorsed brand
Veirman, Marijke de
;
Hudders, Liselot
- In:
The rise of positive luxury : transformative research …
,
(pp. 79-101)
.
2022
Persistent link: https://www.econbiz.de/10014232755
Saved in:
5
Measurement invariance of the modified brand luxury index scale across gender, age and countries
Yu, Shubin
;
Hudders, Liselot
- In:
Journal of fashion marketing and management
26
(
2022
)
5
,
pp. 870-889
Persistent link: https://www.econbiz.de/10013555064
Saved in:
6
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising at...
Beuckels, Emma
;
De Jans, Steffi
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
Saved in:
7
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
8
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
9
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
10
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
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