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~person:"Hudders, Liselot"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Mehrbändiges Werk"
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Internet marketing
14
Online-Marketing
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13
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12
Werbewirkung
12
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9
Consumer behaviour
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Hudders, Liselot
Eisend, Martin
48
Taylor, Charles Raymond
46
Pelsmacker, Patrick de
45
Gierl, Heribert
42
Septianto, Felix
29
Dens, Nathalie
28
Kaiser, Harry M.
28
Yoon, Hye Jin
27
Yoon, Sukki
26
Bellman, Steven
25
Dahlén, Micael
25
Huh, Jisu
25
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
23
Ford, John B.
23
Stafford, Marla Royne
23
Law, Chun Hung Roberts
22
Reid, Leonard N.
22
Reijmersdal, Eva A. van
22
Rosengren, Sara
22
Laroche, Michel
21
Manrai, Ajay K.
21
Okazaki, Shintaro
21
Pitt, Leyland F.
21
Choi, Yung Kyun
20
Goldfarb, Avi
19
Ko, Eunju
19
Torres, Ivonne M.
19
Vrontis, Demetris
19
Campbell, Colin L.
18
Diamantopoulos, Adamantios
18
Varan, Duane
18
Wilbur, Kenneth C.
18
Carlson, Les
17
Grewal, Dhruv
17
Koslow, Scott
17
Loureiro, Sandra Maria Correia
17
Mueller, Barbara
17
Rita, Paulo
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International journal of advertising : the review of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing : EJM
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Nonprofit and voluntary sector quarterly
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
21
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1
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
2
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
3
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
4
To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Beuckels, Emma
;
Hudders, Liselot
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 461-478
Persistent link: https://www.econbiz.de/10012650826
Saved in:
5
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
6
Children's hobbies as persuasive strategies : the role of literacy training in children's responses to personalized ads
Desimpelaere, Laurien
;
Hudders, Liselot
;
Van de Sompel, …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014575204
Saved in:
7
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
8
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
9
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
10
Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Hudders, Liselot
;
De Jans, Steffi
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 128-149
Persistent link: https://www.econbiz.de/10013167388
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