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~person:"Huddleston, Patricia"
~subject:"Consumer behaviour"
~subject:"Innovation management"
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Consumer behaviour
Innovation management
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cultural instability
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prestige brand purchase
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Huddleston, Patricia
Calantone, Roger J.
30
Harmancioglu, Nukhet
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Zhang, Yufei
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Hult, G. Tomas M.
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Journal of international consumer marketing
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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