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~person:"Hudetz, Kai"
~person:"Morschett, Dirk"
~person:"Schramm-Klein, Hanna"
~subject:"Handelsmarke"
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Handelsmarke
Einzelhandel
73
Retail trade
62
Consumer behaviour
25
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25
Deutschland
23
Germany
22
Distribution channel
19
Vertriebsweg
19
Electronic Commerce
16
E-commerce
15
Beziehungsmarketing
12
Relationship marketing
12
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9
Online-Handel
9
Strategisches Management
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Markenführung
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Strategic management
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Hudetz, Kai
Morschett, Dirk
Schramm-Klein, Hanna
Gázquez-Abad, Juan Carlos
15
Martínez-López, Francisco J.
13
Ailawadi, Kusum L.
9
Riekhof, Hans-Christian
8
Geyskens, Inge
7
Martos-Partal, Mercedes
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Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
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Rubio Benito, Natalia
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Yagüe Guillén, María Jésus
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Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
5
Martinelli, Elisa
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Sudhir, K.
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Zettelmeyer, Florian
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Beneke, Justin
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Choi, Seung-chan
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Esteban-Millat, Irene
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Gedenk, Karen
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González-Benito, Óscar
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Keller, Kristopher Oliver
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Sethuraman, Raj
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Abril Barrie, Carmen
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Alan, Yasin
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Cliquet, Gérard
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Cuneo, Andres
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Fornari, Daniele
3
Fornari, Edoardo
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González-Benito, Oscar
3
Grandi, Sebastiano
3
Harlam, Bari A.
3
Inderst, Roman
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Karray, Salma
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Kelting, Katie
3
Kuhlmann, Raphael
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Ma, Meilin
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Meza, Sergio
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Milberg, Sandra J.
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Gabler Edition Wissenschaft
1
Marketing : ZFP ; journal of research and management
1
Strategic management : a European approach
1
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ECONIS (ZBW)
4
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1
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
2
Retail branding : concept, effects and its influence on the internationalisation process of retail companies in Europe
Zentes, Joachim
;
Morschett, Dirk
- In:
Strategic management : a European approach
,
(pp. 161-184)
.
2002
Persistent link: https://www.econbiz.de/10001650436
Saved in:
3
Retail Branding und integriertes Handelsmarketing : eine verhaltenswissenschaftliche und wettbewerbsstrategische Analyse
Morschett, Dirk
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001641406
Saved in:
4
Konzeptualisierung und Operationalisierung des Markenwerts von Einkaufsstätten
Morschett, Dirk
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10001726864
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