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~person:"Hughes, David Laurie"
~subject:"Innovation diffusion"
~subject:"Innovativeness"
~subject:"Konsumentenverhalten"
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Hughes, David Laurie
Buhalis, Dimitrios
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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